Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part Two – Behaviour


In my previous article we began to put together a customer profile of your reader based on demographic, that is to say, location, age, and gender. But as an author you know such basic information is only the first part in character creation. To continue to build a profile of our customer we next need to look at how they behave. Understanding this shows us where and how we should be looking to reach them.

We could have the most amazing advertising campaign, but if it is appearing in the wrong places and not being seen by our intended audience then it is failing to generate leads, interest, and custom.
Continue reading “Marketing: Building a Customer Profile – Part Two – Behaviour”

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Remedy is New Apple’s 2017 Solo Medallist in Fantasy!

I am really pleased to announce that Remedy, book three in The Forgotten Legacies series, has been chosen as the Solo Medallist in Fantasy for the New Apple Book awards 2017!

I found out on the 15th February and I’ve been grinning ever since. To my shame it has Remedy Book Cover with lightingtaken me this long to announce it.

Last year was such an amazing year for my writing, Darrienia was a semi-finalist in the Kindle Book awards, The Severaine received a Readers Favorite 2017 award for dystopian fiction, was a finalist in the Independent Author Network book for the year awards for two categories, fantasy and action/adventure, and was an Official Selection in the New Apple Awards, and now Remedy has joined the award winning ranks as the Solo Medallist for fantasy in the New Apple Award for Excellence.

I honestly can’t even begin to express how amazing it feels. When I first started writing I never dreamt I would receive an award, and now, if you include the 2016 Independent Author book of the year award for ‘Outstanding Fantasy’, Darrienia received, I have won a staggering five, not to mention that each book in the series has been awarded 5 Stars by Readers’ Favorite, I’m really blown away, and honoured, by it all.

I really want to take this moment to thank everyone who has supported and encouraged me. I am grateful to all of you, my followers, readers, friends, and family. Without you I would never have had the confidence to see this through.

On that note, I am currently revising the final book in the Forgotten Legacies series tetralogy, which is aimed for release in early 2019. It’s a larger undertaking than I initially anticipated since I decided I could do better and scrapped everything after the first few chapters. I really hope that I can continue to live up to the promise I made when I released my first book. Thank you all again, your continued support and encouragement humbles me.

Book link:


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Book review: Darkspire Reaches by C.N Lesley

Darkspire Reaches is a high fantasy written by by C.N Lesley

51nkk5aa0lRaven can feel the call of the wyvern, even sheltered deep within the woods where she and Margie, an alchemist and botanical healer, live. As a baby Margie rescued Raven from being a sacrifice to the beast, hiding her away. The wyvern seeks her still. Unwilling to surrender that which was his, it will not rest until it has torn her to shreds, or so she was led to believe. Winter is coming, and with a new law passed outlawing magic and sentencing those who practice such crafts to death it seems those who make their living by potion and scrying are set to starve. With no other choice Raven and Margie are forced upon a journey, one where the true nature of all shall be revealed.

I picked up Darkspire Reaches because I was really craving a good high fantasy, and this book did not disappoint. I was hooked from the first page to the last. Invested in Raven’s plight and drawn in to the world of magic and wyverns created by the author. The characters are diverse, entertaining, and most importantly bursting with real personality. This gripping tale with leave you wanting more right until the final page.

Book link

Darkspire Reaches

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Book review: Tokyo Tales: A Collection of Japanese Short Stories by Renae Lucas-Hall

 Tokyo Tales: A Collection of Japanese Short Stories by Renae Lucas-Hall is a collection of 51atmicsTzL15 short stories centring around an array of unique and interesting characters. This compilation tells stories and events from everyday life to the life changing and magical. Each one possesses its own moral and message. With a wide range of settings, scenes, and characters there is certainly something for everyone.

I enjoyed how Renae Lucas-Hall produced an empathic feeling to her tales, it was easy to understand how the characters were feeling, the choices they faced, and the impact on their lives events had on them. I thought the added bonus of later stories continuing the tale of some earlier introduced  characters was a lovely touch. The book itself is written in an array of styles clearly reflecting the author’s diversity.

I enjoyed most of the stories found within but the ones which really stuck in my mind were Homestay Hell and A Wife for Kurou, I thought they were both well-written and the characters emotions and reactions very believable given the circumstances they faced.

Being short stories I don’t want to spoil the plots but these are perfect read for putting your feet up with a cup of tea, especially if, like myself, you have an interest in the Japanese culture. It will certainly bring new considerations to mind.

Amazon links:

US: Tokyo Tales: A Collection of Japanese Short Stories

UK: Tokyo Tales: A Collection of Japanese Short Stories

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Book review: Grind by Edward Vukovic

Grind by Edward Vukovic  is a fiction novel touching on aspects of romance, mystery, and 51WEaAAHa2L._SS300_occult. However the main focus of Grind is the effect people unknowingly have on other people’s lives. It follows Ziva, Michel, Simon, Isaac, and Danielle. Five strangers whose paths cross and alter the course of another’s future.

Ziva was raised to read coffee, her skills taught to her by her baba (Grandmother.) whose skills were sought far and wide by those wishing to learn of the future. Ziva understands all too well people do not always want to hear what they are foretold, yet she speaks the truth, whether they accept it is another matter. Ziva avoids reading for herself, but to know the future is tempting, and an urge she could no longer resist. Continue reading “Book review: Grind by Edward Vukovic”

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Book review: Soul Retrievers by David Burton

Soul retrievers is an occult horror novel written by David Burton.

Getter is a soul retriever with a reputation, he always gets his soul. So when young 51NByiuRv5LBrittany’s parents enlist his services after discovering their daughter was mistakenly sent to hell they expected results. But no one expected these results. Soul retrievers are expected to operate discretely, delivering those misjudged to Heaven’s gate, but discretion isn’t always an option, especially when you’ve made enemies of some very influential demons. Running the mazes of Hell in search of Brittany, while avoiding the traps, perils, and monsters is one thing, doing so while being hunted is another. But why exactly does Mephisto seem so intent to ensure Getter never leaves. There is more to his hatred than meets the eye, and the discovery of the truth only brings more danger. Getter needs allies if he is to survive, but who in Hell would consider helping him? Continue reading “Book review: Soul Retrievers by David Burton”

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Great news, Darrienia is now on multiple platforms

As you all my know my book Darrienia hit the number one best seller in two categories for a little over two weeks. An amazing achievement for which I thank my wonderful readers.

Given the recent interest it has been suggested to me, by a number of you, that I should release my book across other platforms. Your words have been heeded my friends. Darrienia is now available on Blio, iBooks, Inktera, Kindle, Kobo, Nook, Oyster, Scribd, Smashwords and  Yuzu. Not to mention enrolled in e-book library distribution and reaches OverDrive (world’s largest library ebook platform serving 20,000+ libraries), Baker & Taylor Axis 360, Gardners (Askews & Holts and Browns Books for Students), and Odilo. So whatever your preferred device you can rest assured you can find it.

As a special thanks, until the end of July, for anyone who has already purchased my book on Kindle I will provide a coupon for Smashwords with 100% price discount allowing you to download the book for free on your desired device. To get your voucher simply complete the contact form at the bottom of this post and include your Amazon order number as proof of purchase and I will send you a code.

Done forget, book two of the Forgotten Legacies Series will be out later this year.

Tower Finished with icons



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Book review: Underland by Chanda Hahn

Underland by Chanda Hahn is young adult paranormal novel, with urban fantasy elements. Kira hadn’t always been lost, once she’d had a family, a father who loved her indexand shared with her the experience of his Navy SEAL training. When she had awoken with night terrors he had chased them away, but when he died the nightmares became flesh. She fled the streets to escape the wrath of her violent step-father, and for two years she had survived. Then one night the monsters returned plunging her into a world of slavery where she was sold to the highest bidder. Humans are the lowest of the low, the bottom of the food chain, so what chance does she really have in this mythical world beneath the streets? As if things weren’t bad enough, she is selected to participate in the games. Her new prison is already filled with enemies, creatures thought only to be myth, who would prefer to kill her rather than look at her, especially given the entrance she made into their territory. Can she form the alliances needed to survive this terrifying world, and Continue reading “Book review: Underland by Chanda Hahn”

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Author interview: Marsha A. Moore

It is with great pleasure I welcome the very talented author of the Coon Hollow Coven Tales and The Enchanted Bookstore Legends Series, Marsha A. Moore. For those of you who follow my blog closely you may remember that Marsha A. Moore was one of my top five favourite authors from 2015. She already has 8 fantastic titles, including her newly released Witch’s Cursed Cabin. Her title, Witch’s Moonstone Locket, is currently on sale at 99 cents until the end of May 3rd.

About the author

Tell us a little bit about yourself. (Author Bio)

Marsha A. Moore loves to write fantasy and paranormal romance. Much of her life feeds the creative flow she uses to weave highly imaginative tales.

The magic of art and nature spark life into her writing, as well as other pursuits of watercolor painting and drawing. She’s been a yoga enthusiast for over a decade and is a registered yoga teacher. Her practice helps weave the mystical into her writing. After a move from Toledo to Tampa in 2008, she’s happily transformed into a Floridian, in love with the outdoors where she’s always on the lookout for portals to other worlds. Marsha is crazy about cycling. She lives with her husband on a large saltwater lagoon, where taking her kayak out is a real treat. She never has enough days spent at the beach, usually scribbling away at stories with toes wiggling in the sand. Every day at the beach is magical!

What are your hobbies? Continue reading “Author interview: Marsha A. Moore”

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Book review: The Memory of Lost Dreams by David Curtis

indexThe Memory of Lost Dreams by David Curtis is well placed in the Dystopian genre. Wanted for treason Malik has no choice but to flee his homeland, where his only crime had been to challenge poor leadership the people so blindly followed. A cave seems to offer salvation, the darkness all-consuming until a glimmer of light beckons him. But the light at the end of the tunnel seems to be a beacon to the dead, or a tribute to it. Within the confines of a ruined city lies REQUIEM, and the start of his nightmares. Trapped in a strange new world it seems if Malik wishes to escape he has no choice but obey the terrifying request of Jean-Pierre, the figure who claims to be his only salvation from this domain. The world he find himself in is one of oppression. Curfews, brutal enforcement of the Continue reading “Book review: The Memory of Lost Dreams by David Curtis”