In my previous article we began to put together a customer profile of your reader based on demographic, that is to say, location, age, and gender. But as an author you know such basic information is only the first part in character creation. To continue to build a profile of our customer we next… Continue reading Marketing: Building a Customer Profile – Part Two – Behaviour
Marketing: Building a Customer Profile – Part One – Demographic
Part one in making a customer profile to learn who your customer is.
Traditional and Digital Marketing
Times have changed. When I was a young girl advertising had a different approach and the markets themselves were also different. To me, since I am an author, this is more noticeable in the book industry. Indie authors were still a concept, but they could only be printed through very expensive "vanity press", and e-books… Continue reading Traditional and Digital Marketing
Let’s talk book Marketing!
Hi everyone. Those of you who frequent my blog may have noticed a minor change in the form of a new menu, Articles, which possess two subsections; Digital Marketing, and Writing Tips Here you will not only easily find any useful tips I share going forward, but also information on marketing. (No, I am not… Continue reading Let’s talk book Marketing!