Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part One – Demographic

In my last article I wrote a brief explanation about Traditional and Digital Marketing, and what would be potentially more beneficial for an author. I touched on one of the most important cornerstones in marketing, knowing who your customer is. (On that note, I am still collecting data to help you with the baseline of this, so if you haven’t filled in the survey yet here’s the link and don’t be afraid to pass it on)

This time, I thought I would discus how you build a customer profile. I have always been a firm believer in writing for yourself, not what trend dictates is popular, but does that mean my customer base is limited to just me? No. There are a vast sea of people out there who will enjoy reading the same things I do, and in order for me to get my book in front of them understanding who they are is essential.

Continue reading “Marketing: Building a Customer Profile – Part One – Demographic”

Articles, Digital Marketing, reading, writing

Let’s talk book Marketing!

Hi everyone.

Those of you who frequent my blog may have noticed a minor change in the form of a new menu, Articles, which possess two subsections; Digital Marketing, and Writing Tips

Here you will not only easily find any useful tips I share going forward, but also information on marketing. (No, I am not trying to sell you any services)

I am taking a course in marketing, and I am finding it really useful. So I thought I would interpret and share the knowledge and focusing it on the dreaded book marketing platform. Let’s be honest, we love writing, but most of us don’t like the marketing side. I am hoping this may help. Continue reading “Let’s talk book Marketing!”