In my previous article we began to put together a customer profile of your reader based on demographic, that is to say, location, age, and gender. But as an author you know such basic information is only the first part in character creation. To continue to build a profile of our customer we next need to look at how they behave. Understanding this shows us where and how we should be looking to reach them.
We could have the most amazing advertising campaign, but if it is appearing in the wrong places and not being seen by our intended audience then it is failing to generate leads, interest, and custom.
Continue reading “Marketing: Building a Customer Profile – Part Two – Behaviour”