Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part Two – Behaviour

 

In my previous article we began to put together a customer profile of your reader based on demographic, that is to say, location, age, and gender. But as an author you know such basic information is only the first part in character creation. To continue to build a profile of our customer we next need to look at how they behave. Understanding this shows us where and how we should be looking to reach them.

We could have the most amazing advertising campaign, but if it is appearing in the wrong places and not being seen by our intended audience then it is failing to generate leads, interest, and custom.
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Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part One – Demographic

In my last article I wrote a brief explanation about Traditional and Digital Marketing, and what would be potentially more beneficial for an author. I touched on one of the most important cornerstones in marketing, knowing who your customer is. (On that note, I am still collecting data to help you with the baseline of this, so if you haven’t filled in the survey yet here’s the link and don’t be afraid to pass it on)

This time, I thought I would discus how you build a customer profile. I have always been a firm believer in writing for yourself, not what trend dictates is popular, but does that mean my customer base is limited to just me? No. There are a vast sea of people out there who will enjoy reading the same things I do, and in order for me to get my book in front of them understanding who they are is essential.

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