Someone in a group I am part of asked me for some tips on using Twitter for novices. Now, I am the first to admit that I am a long way from being an expert, however, I am more than happy to share what I know and have learnt. So in this article I will… Continue reading How to Twitter, and Hashtags for authors
In my previous article we began to put together a customer profile of your reader based on demographic, that is to say, location, age, and gender. But as an author you know such basic information is only the first part in character creation. To continue to build a profile of our customer we next… Continue reading Marketing: Building a Customer Profile – Part Two – Behaviour
Part one in making a customer profile to learn who your customer is.
Times have changed. When I was a young girl advertising had a different approach and the markets themselves were also different. To me, since I am an author, this is more noticeable in the book industry. Indie authors were still a concept, but they could only be printed through very expensive "vanity press", and e-books… Continue reading Traditional and Digital Marketing