Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part Two – Behaviour

 

In my previous article we began to put together a customer profile of your reader based on demographic, that is to say, location, age, and gender. But as an author you know such basic information is only the first part in character creation. To continue to build a profile of our customer we next need to look at how they behave. Understanding this shows us where and how we should be looking to reach them.

We could have the most amazing advertising campaign, but if it is appearing in the wrong places and not being seen by our intended audience then it is failing to generate leads, interest, and custom.
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Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part One – Demographic

In my last article I wrote a brief explanation about Traditional and Digital Marketing, and what would be potentially more beneficial for an author. I touched on one of the most important cornerstones in marketing, knowing who your customer is. (On that note, I am still collecting data to help you with the baseline of this, so if you haven’t filled in the survey yet here’s the link and don’t be afraid to pass it on)

This time, I thought I would discus how you build a customer profile. I have always been a firm believer in writing for yourself, not what trend dictates is popular, but does that mean my customer base is limited to just me? No. There are a vast sea of people out there who will enjoy reading the same things I do, and in order for me to get my book in front of them understanding who they are is essential.

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Articles, author, Digital Marketing, writing

Traditional and Digital Marketing

Times have changed. When I was a young girl advertising had a different approach and the markets themselves were also different. To me, since I am an author, this is more noticeable in the book industry. Indie authors were still a concept, but they could only be printed through very expensive “vanity press”, and e-books were not even on the market, hard to believe now isn’t it? Over the last 20 years we have seen a change. With the introduction of services like Amazon KDP, Lulu, and countless others, it is now easier than ever to tell your story and turn it to print or e-book. The problem now is not getting printed, it is getting noticed. Hopefully, over the course of my posts, I will help you to understand the vast ocean that is marketing, and since it is something I am currently studying, we can learn together.

In today’s post I am simply going to explain the two main types of marketing. This will allow you to think where best you want to focus your time and resources in a manner that best suits your product.

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