Articles, author, Digital Marketing, writing

How to Twitter, and Hashtags for authors

Someone in a group I am part of asked me for some tips on using Twitter for novices. Now, I am the first to admit that I am a long way from being an expert, however, I am more than happy to share what I know and have learnt. So in this article I will… Continue reading How to Twitter, and Hashtags for authors

Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part Two – Behaviour

  In my previous article we began to put together a customer profile of your reader based on demographic, that is to say, location, age, and gender. But as an author you know such basic information is only the first part in character creation. To continue to build a profile of our customer we next… Continue reading Marketing: Building a Customer Profile – Part Two – Behaviour

Articles, author, Digital Marketing, writing

Marketing: Building a Customer Profile – Part One – Demographic

Part one in making a customer profile to learn who your customer is.

Articles, author, Digital Marketing, writing

Traditional and Digital Marketing

Times have changed. When I was a young girl advertising had a different approach and the markets themselves were also different. To me, since I am an author, this is more noticeable in the book industry. Indie authors were still a concept, but they could only be printed through very expensive "vanity press", and e-books… Continue reading Traditional and Digital Marketing