Articles, author, Digital Marketing, writing

Traditional and Digital Marketing

Times have changed. When I was a young girl advertising had a different approach and the markets themselves were also different. To me, since I am an author, this is more noticeable in the book industry. Indie authors were still a concept, but they could only be printed through very expensive “vanity press”, and e-books were not even on the market, hard to believe now isn’t it? Over the last 20 years we have seen a change. With the introduction of services like Amazon KDP, Lulu, and countless others, it is now easier than ever to tell your story and turn it to print or e-book. The problem now is not getting printed, it is getting noticed. Hopefully, over the course of my posts, I will help you to understand the vast ocean that is marketing, and since it is something I am currently studying, we can learn together.

In today’s post I am simply going to explain the two main types of marketing. This will allow you to think where best you want to focus your time and resources in a manner that best suits your product.

Continue reading “Traditional and Digital Marketing”

Articles, Digital Marketing, reading, writing

Let’s talk book Marketing!

Hi everyone.

Those of you who frequent my blog may have noticed a minor change in the form of a new menu, Articles, which possess two subsections; Digital Marketing, and Writing Tips

Here you will not only easily find any useful tips I share going forward, but also information on marketing. (No, I am not trying to sell you any services)

I am taking a course in marketing, and I am finding it really useful. So I thought I would interpret and share the knowledge and focusing it on the dreaded book marketing platform. Let’s be honest, we love writing, but most of us don’t like the marketing side. I am hoping this may help. Continue reading “Let’s talk book Marketing!”